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A 2022 study by researchers at McGill Desautels revealed that when shoppers were offered a promotion that gave them a choice between a healthy snack and a pastry with their coffee, sales of healthy snacks increased by more than 1000%.

With inflation pinching household budgets, the Government of Canada has introduced a temporary two-month GST holiday on select goods and services.. While restaurant meals are included, diners are unlikely to notice much of a difference, says Yu Ma, Associate Professor of Marketing at McGill Desautels. On a $20 restaurant tab, the 5% GST amounts to only one dollar. "I don't know how many people will notice the change in their final bills," Ma told CTV News.

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Anna Kim has been recognized with a Organizations and the Natural Environment (ONE) Early Career Teaching Award 2024. The Associate Professor of Management was recognized for her dedication to sustainability and innovative approach to teaching. Given by the Organizations and the Natural Environment division of the Academy of Management, the award recognizes excellence in teaching topics related to critical interactions between organizations and the environment.

Counting citations is an important way that a scholar鈥檚 academic influence is measured, but not all citations are created equal. Sometimes, widely-cited researchers don鈥檛 have much influence beyond their own narrow academic niche. New platforms like OpenAlex and Scite adjust for this type of difference and seek to provide a more balanced picture of influence across disciplines鈥攁s well as whether a citation is supporting, challenging or simply mentioning the original work.

Integrating an equity, diversity and inclusion (EDI) lens into artificial intelligence systems is no longer a luxury or optional, writes McGill Desautels Faculty Lecturer Simon Blanchette in The Conversation Canada. Without it, AI risks reinforcing existing biases. The creators of the technology should integrate EDI from the ground up, and adopt practices that promote its integration into their tools, like ensuring that development teams are diverse, establishing accountability frameworks, and cultivating inclusive work places.

In finance, making money is the name of the game, and financial services professionals have sometimes been sceptical of sustainability goals that could undercut profits. But it doesn鈥檛 have to bee that way. 鈥淩ealizing that financial systems could support environmental goals and sustainability goals inspired me,鈥� says Mitch McEwen (MMF鈥�20). A senior manager in enterprise sustainable finance at TD, leads the bank鈥檚 Sustainable Bonds program, and was named to Corporate Knights 30 under 30 for 2024.

The first presidency of Donald Trump was nothing if not unpredictable, and as Canada prepares for a second go-around, it needs to expect the unexpected. The U.S. president-elect regularly uses exaggerated rhetoric about the country鈥檚 trading relationships, writes Vivek Astvansh in The Conversation. But the first Trump presidency taught us that the most effective way for foreign leaders to respond to Trump鈥檚 political theatre is to retaliate with countermeasures, be muted in one鈥檚 rhetoric, and hope for a truce.