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April 4, 2018 marked the launch of Professor Ashesh Mukherjee鈥檚 latest book, The Internet Trap: Five Costs of Living Online, in which he uses the latest research in consumer psychology to highlight the five hidden costs of living online: too many temptations, too much information, too much customization, too many comparisons, and too little privacy.

Professor Mukherjee was joined in conversation by Bertrand Cesvet (BA'86, MBA鈥�88, LLD'16), CEO of Sid Lee, as they delved further into the implications of his findings.