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As entrepreneurship takes on different forms during the pandemic, fresh business ideas are in high demand. In a highly unconventional move, a Quebec-based company called Alchemy is inviting startups to blend their ideas with Alchemy鈥檚 own ideas to create something new. Instead of expecting payment, Alchemy takes a stake in the joint venture.

Marie-Josee Lamothe, the director of the McGill Dobson Centre for Entrepreneurship, finds the company鈥檚 business model intriguing but tricky to execute.