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In an interview with Professor Karl Moore, McGill alumnus David Hopkinson, the global director of partnerships for the Spanish soccer club Real Madrid and former sales manager for the Maple Leaf Sports & Entertainment Group (MLSE), reveals the key to building lasting relationships in the sports industry.

Each week as part of his blog on Les Affaires, Karl Moore, Associate Professor in Strategy & Organization at McGill's Desautels Faculty of Management, speaks with world-class business leaders about their journey, the latest trends in business, and notably, work-life balance.