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Goodbye sales funnel, hello social media
Published: 13 April 2011
Professor Karl Moore of the Desautels Faculty of Management at McGill University, speaks to Brian Fetherstonhaugh who is the chairman CEO of OgilvyOne Worldwide which is the online medium, new media part, of Ogilvy & Mathers, one of the great advertising firm in the world.
Read full transcript: , April 13, 2011
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