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Executive Coach Robert Mandeya writes for the Zimbabwe Independent that organisations live and die by the strategic decisions that their top executives make, and that strategic management is not necessarily the same as strategy. Using Apple鈥檚 iPad2 as an example, he delves into the formal tools that help us get a handle on the relationship among factors like executive decision-makers, their companies, and their industries.

Mr. Mandeya also explores Desautels Professor Henry Mintzberg鈥檚 Five Ps of Strategy, which call for examining strategy as a plan, ploy, position, pattern, and as a perspective; all of which come together to bring about a complete understanding of strategy.