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Overview
Management Core : Introduction to marketing principles, focusing on problem solving and decision making. Topics include: the marketing concept; marketing strategies; buyer behaviour; Canadian demographics; internal and external constraints; product; promotion; distribution; price. Lectures, text material and case studies.
Terms: Fall 2010, Winter 2011, Summer 2011
Instructors: Sarigollu, Emine; Mishra, Saurabh; Mathur, Sameer; Moscovitz, David Lewis; Cipriano, Mary Ann Lisa (Fall) Dotzel, Thomas; Qiu, Chun; Cyrius, Fabienne; Cipriano, Mary Ann Lisa; Royce, Charles (Winter) Royce, Charles (Summer)
- Continuing Education: requirement for the Institute of Internal Auditors, and the Canadian Institute of Management