Note: This is the 2011–2012 edition of the eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or click here to jump to the newest eCalendar.
Program Requirements
Required Courses (12 credits)
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CEN2 500 Principles of Entrepreneurship (3 credits)
Overview
Entrepreneurship : Essential principals and tools of entrepreneurship dealing with idea generation, valuation techniques, funding, data sources, intellectual property, legalities and business plan development.
Terms: Fall 2011, Winter 2012
Instructors: McCully, Philip (Fall) McCully, Philip (Winter)
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CEN2 505 Product Commercialization (3 credits)
Overview
Entrepreneurship : Sales preparation, techniques, approaches and management will be presented as well as product or service validation through prospecting, initial meetings with clients, closing and follow up. Customer satisfaction will be emphasized.
Terms: Winter 2012
Instructors: Garneau, Charles (Winter)
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CEN2 510 Practical Entrepreneurship Management (3 credits)
Overview
Entrepreneurship : Practical aspects of leadership, funding, exporting, off-shoring and globalization, corporate responsibility, managing in difficult times, communication, green benefits, intellectual property, succession planning and current business issues.
Terms: Winter 2012
Instructors: McCully, Philip (Winter)
Prerequisite: CEN2 500
Note: The course includes live case studies by the 'Dobson Fellows' (Presidents, CEOs and industry leaders).
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CPL2 553 Small Business Management (3 credits)
Overview
Policy : This course will focus on the concepts and activities of entrepreneurship in the small business environment. Through the analysis of small business situations and the study of related case material, students will learn the fundamental actions required in practice to start and manage a small business. Skill acquisition will be oriented toward learning to prepare a business plan.
Terms: Fall 2011, Winter 2012
Instructors: Whittaker, Gary; Horowitz, David (Fall) Whittaker, Gary (Winter)
Complementary Course (3 credits)
3 credits from:
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CCLW 511 Law 1 (3 credits)
Overview
Law (CCE) : Sources and administration of law; the Canadian Constitution and the division of powers; the Quebec Civil Code, comprising the law of persons, the law of property, obligations, contracts, sale, lease and hire, mandate, suretyship, hypothecs and prescription.
Terms: Fall 2011, Winter 2012, Summer 2012
Instructors: Cox, Robert (Fall) Cox, Robert (Winter) Sepinwall, Bernard (Summer)
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CGM2 510 Project Management: Tools & Techniques (3 credits)
Overview
Management : Focus on main concepts and theories of project management from initiation to close-out. Topics include: project life cycle, planning, scheduling, implementing, monitoring, controlling, close-out and ethics. The concepts presented apply to projects of various sizes, types and degrees of complexity.
Terms: Fall 2011, Winter 2012, Summer 2012
Instructors: Kamel, Michael Ezzat; Farha, Shadi (Fall) Kamel, Michael Ezzat; Farha, Shadi (Winter) Gauthier, Sylvain; Bartlett, Lloyd; Theopoulos, Spiro (Summer)
Restrictions: Open to students currently in a program. Not open to Special Students.
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CMR2 543 Service Marketing (3 credits)
Overview
Marketing : This course constitutes an in-depth examination of marketing as applied to the service sector of the economy and distinguishes between the marketing of products and that of services. The market-focused orientation of service organizations in both the private and public sectors will be studied, and the potential impact of this orientation on organizations competing to survive in service markets will be defined. The course develops understanding of service organizations and the ways in which a well-planned and organized marketing effort may have an impact on the development of such organizations. The course will focus primarily on the North American service market and will include case studies on both Canadian and American service organizations.
Terms: This course is not scheduled for the 2011-2012 academic year.
Instructors: There are no professors associated with this course for the 2011-2012 academic year.
- Prerequisite: CMR2 542
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CMR2 556 Buyer Behaviour (3 credits)
Overview
Marketing : This course focuses on the behaviour of the consumer in the marketplace and the research approaches used to gain an understanding of that behaviour. Once sensitized to issues of human behaviour in this context, students develop a deeper understanding of the basic processes specific to consumer behaviour.
Terms: Fall 2011
Instructors: Mirshak, Paul (Fall)
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CMR2 566 International Marketing (3 credits)
Overview
Marketing : Marketing management considerations of a company seeking to extend beyond the confines of its domestic market. A review of product, pricing, channels of distribution and communications policies to develop an optimum strategy (between adapting completely to each local environment and standardizing across them) for arriving at an integrated and profitable operation. Particular attention to international marketing and exporting in the Canadian context.
Terms: Fall 2011, Winter 2012
Instructors: Etemad, Hamid (Fall) Etemad, Hamid (Winter)
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CPL2 510 Communication and Networking Skills (3 credits)
Overview
Policy : This course will provide students with leadership skills pertaining to communication and networking in the workplace. Topics covered include influencing, appraising situations, business networking, teamwork and delivering effective presentations.
Terms: Fall 2011, Winter 2012, Summer 2012
Instructors: Walsh, Brendan (Fall) Walsh, Brendan (Winter) Walsh, Brendan (Summer)
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CPL2 524 Introduction: International Business (3 credits)
Overview
Policy : This course deals with fundamental international business issues: the international business environment, foreign exchange risk, multinational corporations, international organizations, international sources of financing, international marketing policies, essential factors to be considered when entering foreign markets (licensing and exporting) and international management.
Terms: Fall 2011, Winter 2012
Instructors: Horowitz, David (Fall) Horowitz, David (Winter)
Core Program
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CPL2 533 Developing Leadership Skills (3 credits)
Overview
Policy : Role of leadership training and development in personal and organizational effectiveness. Assessing and developing personal leadership skills; developing leaders in organizational settings.
Terms: Winter 2012
Instructors: Hunter, James Beatty (Winter)
Or any other 500- or 600-level course offered and approved by Career and Professional Development.
School of Continuing Studies—2011-2012 (last updated Aug. 8, 2011) (disclaimer)