Nota : Ceci est la version 2011鈥�2012 de l鈥檃nnuaire 茅lectronique. Veuillez mettre 脿 jour l鈥檃nn茅e dans la barre d鈥檃dresse de votre navigateur pour une version plus r茅cente de cette page, ou cliquez聽ici pour consulter l'annuaire la plus r茅cente.
Exigences du programme
Ce programme s'adresse 脿 ceux qui d茅sirent travailler en rela颅tions publiques et en communications, aux gestionnaires responsables des activit茅s de RP et des communications ou aux praticiens qui souhaitent parfaire leur formation. Les 茅tudiants peuvent se familiariser avec plusieurs domaines de sp茅cialit茅 et ainsi se pr茅parer 脿 faire carri猫re dans les secteurs des services-conseils, des entreprises ou des organismes sans but lucratif. Le programme permet d'acqu茅rir des comp茅tences, mais il est sur颅tout ax茅 sur les aspects strat茅giques des relations publiques. Les charg茅s de cours sont tous des praticiens d'exp茅rience qui travaillent sur le terrain et qui pr茅senteront aux 茅tudiants des conf茅renciers et des exemples r茅els issus du milieu. La Soci茅t茅 canadienne des relations publiques inc. (SCRP), par l'entremise de la Soci茅t茅 des professionnels en relations publiques du Qu茅bec, son organisme membre, et l'Association internationale des professionnels de la communication (AIPC) sont repr茅sent茅es au sein du comit茅 charg茅 du programme. Il est fortement recommand茅 aux participants d'adh茅rer 脿 ces associations professionnelles 脿 titre de membres 茅tudiants.Cours obligatoires (21 unit茅s)
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CPRL 510 Fundamentals of Public Relations (3 unit茅s)
Vue d'ensemble
Relations publiques : Survey and history of public relations practice, its various sub-specialties and its role in the organizational structure. Theories of communication and applications of theoretical knowledge in the field. Recent trends and best practices in both private and not-for-profit sectors. Professional ethics and associations.
Trimestres : Automne 2011, Hiver 2012
Charg茅s de cours : Pitts, Charles (Fall) Durocher, Andre (Winter)
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CPRL 520 Applied Public Relations Communication (3 unit茅s)
Vue d'ensemble
Relations publiques : Identification, analysis and solution of communication problems in a variety of public relations contexts. Emphasis on planning, audience, research, content, effectiveness, language, editing and design of communication tools. Practical approaches to print and Internet communication, oral presentations, and writing for media.
Trimestres : Automne 2011, Hiver 2012
Charg茅s de cours : Fortier, Louis (Fall) Fortier, Louis (Winter)
Prerequisite: CPRL 510
Note: Given in a workshop setting, this course will allow students to improve their skills through practice, instructor feedback and peer evaluation. Owing to the nature of the subject matter, assignments must be submitted in English.
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CPRL 530 Internal Stakeholder Communication (3 unit茅s)
Vue d'ensemble
Relations publiques : Communication with the full range of internal stakeholders, including employees, management, Board, volunteers and foundations, as well as audiences specific to the organization such as patients, students, members, etc. Topics include organizational culture, labour relations, mobilization of stakeholders and issues/change management (i.e. mergers, acquisitions, partnerships).
Trimestres : Automne 2011
Charg茅s de cours : MacGregor, Jane (Fall)
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CPRL 531 Media Context and Applications (3 unit茅s)
Vue d'ensemble
Relations publiques : Context in which media operate (regulation, ownership, practical constraints). Building relationships with journalists. Media theory and current trends in media uses and technology. Strategies and tools for communicating through media, including message development, spokesperson training and media events. Crisis and risk communications.
Trimestres : Hiver 2012
Charg茅s de cours : Guilhaumon, Huguette (Winter)
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CPRL 535 Public Opinion and Public Policy (3 unit茅s)
Vue d'ensemble
Relations publiques : How organizations, voters, media and interest groups work to influence public policy, and how the efforts of each affect the others. Government relations at the political and public service level, including lobbying, advocacy, and regulatory issues. Coalition building. Public opinion research methods and theory. Media and democracy.
Trimestres : Hiver 2012
Charg茅s de cours : Depow, Elaine; Fioriello, Alexandra (Winter)
Corequisite: CPRL 531
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CPRL 540 Communication Planning (3 unit茅s)
Vue d'ensemble
Relations publiques : Communication plans in real situations. Topics include environmental scanning, audits, strategy and implementation of plan, including timelines, budgeting, working with suppliers and consulting skills. Emphasis on evaluation and return on investment of communication.
Trimestres : Automne 2011, Hiver 2012, 脡t茅 2012
Charg茅s de cours : Hirst, Elizabeth Jane (Fall) Hirst, Elizabeth Jane; Romanado, Sherry (Winter) Hirst, Elizabeth Jane; Walsh, Brendan (Summer)
Note: Students will interact with practitioners in the field. Considerable time will be required outside of classroom hours, as students will work in teams against tight deadlines. It is recommended that students not take on a heavy course load during the term they take this course.
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CPRL 541 Ethics in Public Relations (3 unit茅s)
Vue d'ensemble
Relations publiques : Public relations practitioner's role and influence in the ethical organization: corporate social responsibility, laws and regulations on governance, and public accountability. Legal and ethical behaviour related to sustainable development and globalization. The ethical public relations practitioner: professionalism, codes of ethics, issues in practice.
Trimestres : Automne 2011
Charg茅s de cours : Fortier, Louis; Romanado, Sherry (Fall)
Cours compl茅mentaires (9 unit茅s)
De 3 脿 9 unit茅s parmi les cours suivants :
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CPRL 515 Fund-raising and Philanthropy (3 unit茅s)
Vue d'ensemble
Relations publiques : The organization as donor and as fund-raiser. Social, legal and regulatory context of fund-raising and corporate giving. Role and structure of foundations, government agencies and other donor organizations. Corporate community support. Fund-raising campaigns (planning and methods), donor relations, working with volunteer leadership, information management, ethics and accountability.
Trimestres : 脡t茅 2012
Charg茅s de cours : Lynch, Shaun (Summer)
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CPRL 532 Public Relations Event Management (3 unit茅s)
Vue d'ensemble
Relations publiques : Management of events in support of strategic organizational objectives for relations with investors, clients, employees, government, media or community. Special events as part of public awareness or fund-raising programs. Topics include planning, budgeting, financial support, logistics, protocol, working with suppliers and partners, promotion and evaluation.
Trimestres : Automne 2011
Charg茅s de cours : Lapointe, Daniel (Fall)
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CPRL 590 Topics in Public Relations (3 unit茅s)
Vue d'ensemble
Relations publiques : Specialized course covering an advanced topic in the public relations management area selected from current issues or themes in literature.
Trimestres : Ce cours n鈥檈st pas au programme de l鈥檃nn茅e universitaire 2011-2012.
Charg茅s de cours : Aucun professeur n鈥檈st associ茅 脿 ce cours pour l鈥檃nn茅e universitaire 2011-2012.
De 0 脿 6 unit茅s parmi les cours suivants :
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CCLW 511 Law 1 (3 unit茅s)
Vue d'ensemble
Droit (CCE) : Sources and administration of law; the Canadian Constitution and the division of powers; the Quebec Civil Code, comprising the law of persons, the law of property, obligations, contracts, sale, lease and hire, mandate, suretyship, hypothecs and prescription.
Trimestres : Automne 2011, Hiver 2012, 脡t茅 2012
Charg茅s de cours : Cox, Robert (Fall) Cox, Robert (Winter) Sepinwall, Bernard (Summer)
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CGM2 510 Project Management: Tools & Techniques (3 unit茅s)
Vue d'ensemble
Gestion : Focus on main concepts and theories of project management from initiation to close-out. Topics include: project life cycle, planning, scheduling, implementing, monitoring, controlling, close-out and ethics. The concepts presented apply to projects of various sizes, types and degrees of complexity.
Trimestres : Automne 2011, Hiver 2012, 脡t茅 2012
Charg茅s de cours : Kamel, Michael Ezzat; Farha, Shadi (Fall) Kamel, Michael Ezzat; Farha, Shadi (Winter) Gauthier, Sylvain; Bartlett, Lloyd; Theopoulos, Spiro (Summer)
Restrictions: Open to students currently in a program. Not open to Special Students.
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CMR2 542 Marketing Principles and Applications (3 unit茅s)
Vue d'ensemble
Marketing : Covers the different aspects of marketing operations: the marketing concept, the analysis and research of market opportunities, the planning, implementation, and control of the marketing program (Product, Promotion, Distribution, and Pricing). The course focuses on Canadian market environment and Canadian marketing institutions. Lectures and case studies on an individual basis and/or involving team work will be used.
Trimestres : Automne 2011, Hiver 2012, 脡t茅 2012
Charg茅s de cours : Moscovitz, David Lewis; Dracopoulos, George (Fall) Moscovitz, David Lewis; Dracopoulos, George (Winter) Moscovitz, David Lewis (Summer)
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CORG 551 Behaviour in Organizations (3 unit茅s)
Vue d'ensemble
Comportement organisationnel : The implications for management and the essential concepts of social psychology such as motivation, perception, attitude change and organization. Group and organizational dynamics will be the major emphasis of the course. Classroom discussion and student participation is encouraged.
Trimestres : Automne 2011, Hiver 2012, 脡t茅 2012
Charg茅s de cours : Callender, Shauna; Fraser, Linda (Fall) Callender, Shauna; Fraser, Linda (Winter) Fraser, Linda (Summer)
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CPL2 534 Transcultural Leadership (3 unit茅s)
Vue d'ensemble
Politique : Exploring leadership within a global and diverse context. A variety of trends that have made managing workforce diversity an essential competency for future leaders are reviewed, as are the emerging skills that managers need to develop to succeed in a global environment.
Trimestres : Automne 2011
Charg茅s de cours : Du Couturier-Nichol, Garrfield (Fall)
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CPL2 553 Small Business Management (3 unit茅s)
Vue d'ensemble
Politique : This course will focus on the concepts and activities of entrepreneurship in the small business environment. Through the analysis of small business situations and the study of related case material, students will learn the fundamental actions required in practice to start and manage a small business. Skill acquisition will be oriented toward learning to prepare a business plan.
Trimestres : Automne 2011, Hiver 2012
Charg茅s de cours : Whittaker, Gary; Horowitz, David (Fall) Whittaker, Gary (Winter)
Ou tout autre cours de niveau 500 ou 600 offert et approuv茅 par D茅veloppement de carri猫re et perfectionnement professionnel.
School of Continuing Studies—2011-2012 (derni猫re mise 脿 jour ao没. 8, 2011) (Limitation de responsabilit茅)