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MRKT 709 Decision-Neuroscience (3 credits)

Note: This is the 2012–2013 edition of the eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or click here to jump to the newest eCalendar.

Offered by: Management (Desautels Faculty of Management)

Administered by: Graduate Studies

Overview

Marketing : Decision neuroscience may be utilized to offer information about expected investor behaviour and provide a due diligence tool for measuring asset managers' potential abilities. Experimental directions covered will include neuroscience studies of decision-making at the individual level, including the brain mechanisms behind risk, reward and punishment learning, valuation, motivation, and self control.

Terms: This course is not scheduled for the 2012-2013 academic year.

Instructors: There are no professors associated with this course for the 2012-2013 academic year.

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