蜜桃传媒app

Exigences du programme

Cours obligatoires (12 unit茅s)

• CEN2 500 New Venture Formation (3 unit茅s)

  Offert par : D茅veloppement de carri猫re et perfectionnement professionnel (脡cole d'茅ducation permanente)

  Vue d'ensemble

  Entrepreunariat : Essential business acumen required to plan and launch a new venture. The various facets of entrepreneurship dealing with idea generation, valuation techniques, funding, data sources, intellectual property, legalities and business plan development will be explored.

  Trimestres : Automne 2014, Hiver 2015

  Charg茅s de cours : McCully, Philip (Fall) McCully, Philip (Winter)

• CEN2 505 Sales and Negotiation Strategies (3 unit茅s)

  Offert par : D茅veloppement de carri猫re et perfectionnement professionnel (脡cole d'茅ducation permanente)

  Vue d'ensemble

  Entrepreunariat : Identify target customers, crystalize the venture鈥檚 customer value proposition, and develop an effective sales plan. Also, 鈥渨in-win鈥� business negotiation techniques will be reviewed.

  Trimestres : Hiver 2015

  Charg茅s de cours : Durante, Domenico (Winter)

• CEN2 510 Practical Entrepreneurship Management (3 unit茅s)

  Offert par : D茅veloppement de carri猫re et perfectionnement professionnel (脡cole d'茅ducation permanente)

  Vue d'ensemble

  Entrepreunariat : This application-based course provides students with hands-on experience in planning a new venture in its entirety. Students will work in teams to develop a new start-up idea project during the term.

  Trimestres : Hiver 2015

  Charg茅s de cours : McCully, Philip (Winter)

  • Prerequisite: CEN2 500, CEN2 505 and CEN2 506

  • Note: The course includes live case studies by the 'Dobson Fellows' (Presidents, CEOs and industry leaders).

• CPL2 553 Small Business Management (3 unit茅s)

  Offert par : D茅veloppement de carri猫re et perfectionnement professionnel (脡cole d'茅ducation permanente)

  Vue d'ensemble

  Politique : This course will focus on the concepts and activities of entrepreneurship in the small business environment. Through the analysis of small business situations and the study of related case material, students will learn the fundamental actions required in practice to start and manage a small business. Skill acquisition will be oriented toward learning to prepare a business plan.

  Trimestres : Automne 2014

  Charg茅s de cours : Whittaker, Gary (Fall)

  • Prerequisites: CACC 520 and CMR2 542

Cours compl茅mentaire (3 unit茅s)

3 unit茅s parmi les cours suivants :

• CCLW 511 Law 1 (3 unit茅s)

  Offert par : D茅veloppement de carri猫re et perfectionnement professionnel (脡cole d'茅ducation permanente)

  Vue d'ensemble

  Droit (CCE) : Sources and administration of law; the Canadian Constitution and the division of powers; the Quebec Civil Code, comprising the law of persons, the law of property, obligations, contracts, sale, lease and hire, mandate, suretyship, hypothecs and prescription.

  Trimestres : Automne 2014, Hiver 2015, 脡t茅 2015

  Charg茅s de cours : Cox, Robert (Fall) Cox, Robert (Winter) Sepinwall, Bernard (Summer)

• CGM2 510 Project Management: Tools & Techniques (3 unit茅s)

  Offert par : D茅veloppement de carri猫re et perfectionnement professionnel (脡cole d'茅ducation permanente)

  Vue d'ensemble

  Gestion : Focus on main concepts and theories of project management from initiation to close-out. Topics include: project life cycle, planning, scheduling, implementing, monitoring, controlling, close-out and ethics. The concepts presented apply to projects of various sizes, types and degrees of complexity.

  Trimestres : Automne 2014, Hiver 2015, 脡t茅 2015

  Charg茅s de cours : Chasse, Andrew (Fall) Chasse, Andrew (Winter) Gauthier, Sylvain; Champenois, Christian (Summer)

  • Restrictions: Open to students currently in a program. Not open to Special Students.

• CMR2 543 Marketing of Services (3 unit茅s)

  Offert par : D茅veloppement de carri猫re et perfectionnement professionnel (脡cole d'茅ducation permanente)

  Vue d'ensemble

  Marketing : Concepts of service marketing. Current trends. Strategic marketing plans for services. Customer satisfaction issues in services marketing: timing, communication, quality, loyalty. Service marketing for private and public sectors.

  Trimestres : Hiver 2015

  Charg茅s de cours : Moscovitz, David Lewis (Winter)

  • Prerequisite: CMR2 542 and CMR2 548.

• CMR2 556 Buyer Behaviour (3 unit茅s)

  Offert par : D茅veloppement de carri猫re et perfectionnement professionnel (脡cole d'茅ducation permanente)

  Vue d'ensemble

  Marketing : This course focuses on the behaviour of the consumer in the marketplace and the research approaches used to gain an understanding of that behaviour. Once sensitized to issues of human behaviour in this context, students develop a deeper understanding of the basic processes specific to consumer behaviour.

  Trimestres : Hiver 2015

  Charg茅s de cours : Cipriano, Mary Ann Lisa (Winter)

  • Prerequisites: CMR2 542 and CMR2 548

• CMR2 566 Global Marketing Management (3 unit茅s)

  Offert par : D茅veloppement de carri猫re et perfectionnement professionnel (脡cole d'茅ducation permanente)

  Vue d'ensemble

  Marketing : Marketing management considerations of a company seeking to extend beyond the confines of its domestic market. A review of product, pricing, channels of distribution and communications policies to develop an optimum strategy (between adapting completely to each local environment and standardizing across them) for arriving at an integrated and profitable operation. Particular attention to international marketing and exporting in the Canadian context.

  Trimestres : Hiver 2015, 脡t茅 2015

  Charg茅s de cours : Delorme, Bruno (Winter) Desrosiers, Lee (Summer)

  • Prerequisites: CMR2 542 and CMR2 548

• CPL2 510 Communication and Networking Skills (3 unit茅s)

  Offert par : D茅veloppement de carri猫re et perfectionnement professionnel (脡cole d'茅ducation permanente)

  Vue d'ensemble

  Politique : This course will provide students with leadership skills pertaining to communication and networking in the workplace. Topics covered include influencing, appraising situations, business networking, teamwork and delivering effective presentations.

  Trimestres : Automne 2014, Hiver 2015, 脡t茅 2015

  Charg茅s de cours : Callaway, Yvonne; Walsh, Brendan (Fall) Delorme, Bruno (Winter) Pitts, Charles (Summer)

• CPL2 524 Introduction: International Business (3 unit茅s)

  Offert par : D茅veloppement de carri猫re et perfectionnement professionnel (脡cole d'茅ducation permanente)

  Vue d'ensemble

  Politique : This course deals with fundamental international business issues: the international business environment, foreign exchange risk, multinational corporations, international organizations, international sources of financing, international marketing policies, essential factors to be considered when entering foreign markets (licensing and exporting) and international management.

  Trimestres : Automne 2014, Hiver 2015

  Charg茅s de cours : Saba, John (Fall) Horowitz, David (Winter)

  • Core Program

• CPL2 533 Developing Leadership Skills (3 unit茅s)

  Offert par : D茅veloppement de carri猫re et perfectionnement professionnel (脡cole d'茅ducation permanente)

  Vue d'ensemble

  Politique : Role of leadership training and development in personal and organizational effectiveness. Assessing and developing personal leadership skills; developing leaders in organizational settings.

  Trimestres : Hiver 2015

  Charg茅s de cours : Saggers, Robert E (Winter)

Ou tout autre cours de niveau 500 ou 600 offert et approuv茅 par l'unit茅 du D茅veloppement de carri猫re et perfectionnement professionel.