Nota : Ceci est la version 2014鈥�2015 de l鈥檃nnuaire 茅lectronique. Veuillez mettre 脿 jour l鈥檃nn茅e dans la barre d鈥檃dresse de votre navigateur pour une version plus r茅cente de cette page, ou cliquez聽ici pour consulter l'annuaire la plus r茅cente.
Exigences du programme
Programme pr茅sentement 脿 l'茅tude. Aucun 茅tudiant ne sera admis pour cette ann茅e universitaire.
Les vieilles recettes ont souvent perdu toute leur efficacit茅. Les entreprises se doivent de r茅pondre aux exigences plus raffin茅es du consommateur actuel. Gr芒ce 脿 cette sp茅cialisation, vous acquerrez de solides connaissances de niveau sup茅rieur dans des disciplines telles que la recherche et les communications en marketing, le comportement des consommateurs et le marketing des services.
Nota : Les cours associ茅s ne sont assortis d鈥檃ucune unit茅 retenue dans le calcul des exigences du programme.
Cours associ茅s
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CEC2 532 Business Economics (3 unit茅s) *
Vue d'ensemble
脡conomie (CCE) : Introductory micro and macro economic theory and practice in profit and non-profit organizations from a managerial perspective. Topics include: demand and supply analysis, production costs, firms' pricing and output determination, aggregate demand and supply, national income, output and employment determination, inflation, interest rate, exchange rate determination, fiscal and monetary policies.
Trimestres : Automne 2014, Hiver 2015, 脡t茅 2015
Charg茅s de cours : Matziorinis, Ken (Fall) Matziorinis, Ken (Winter) Matziorinis, Ken (Summer)
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CMS2 500 Mathematics for Management (3 unit茅s) *
Vue d'ensemble
Sciences de la gestion (CCE) : Basic mathematics needed for business applications, including graphs of functions, series summation, mathematics of finance, annuity, discounted cash flow, internal rate of return, permutations, combinations, maxima and minima of functions with business applications in optimization, introductory statistics and probability
Trimestres : Automne 2014, Hiver 2015, 脡t茅 2015
Charg茅s de cours : Lau, Hang; Nunes, Maria Eduarda (Fall) Golovina, Galina; Graham, Jim Norman (Winter) Brown, Grant (Summer)
Prerequisite: CMSC 000
Note: "Mathematics for Management" must be completed in the first semester of the Diploma in Management program.
* ou l'exemption par un examen
Cours obligatoires (27 unit茅s)
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CACC 520 Accounting for Management (3 unit茅s)
Vue d'ensemble
Comptabilit茅 : This course covers financial and managerial accounting. The course provides an understanding of the various financial statements as well as cost behaviour, cost/volume/profit relationships, budgets, responsibility accounting and relevant costing.
Trimestres : Automne 2014, Hiver 2015, 脡t茅 2015
Charg茅s de cours : Cohen, Thierry; Parent, Kevin Paul; Lapointe, Deirdre (Fall) Cohen, Thierry (Winter) Cohen, Thierry (Summer)
Corequisite: CMS2 500
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CFIN 512 Corporate Finance (3 unit茅s)
Vue d'ensemble
Finance (CCE) : Fundamental finance theory as applied to the firm's short and long-term financing and investment decisions and the sources of funds available to it (stocks, bonds, derivatives). Exposure to critical concepts of "firm value maximization" emphasizing capital budgeting, cost of capital, capital structure, derivatives, dividend policy, risk and return.
Trimestres : Automne 2014, Hiver 2015, 脡t茅 2015
Charg茅s de cours : Jassim, Raad; Slater-Santini, Julie (Fall) Moschella, Jason (Winter) Jassim, Raad (Summer)
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CMR2 542 Marketing Principles and Applications (3 unit茅s)
Vue d'ensemble
Marketing : Covers the different aspects of marketing operations: the marketing concept, the analysis and research of market opportunities, the planning, implementation, and control of the marketing program (Product, Promotion, Distribution, and Pricing). The course focuses on Canadian market environment and Canadian marketing institutions. Lectures and case studies on an individual basis and/or involving team work will be used.
Trimestres : Automne 2014, Hiver 2015, 脡t茅 2015
Charg茅s de cours : Moscovitz, David Lewis (Fall) Dracopoulos, George (Winter) Royce, Charles (Summer)
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CMR2 548 Processes of Marketing Research (3 unit茅s)
Vue d'ensemble
Marketing : Comprehensive review of statistics, with emphasis on key issues required to understand and communicate marketing information: descriptive statistics, measures of central tendency, theory of probability, normal distributions, hypothesis testing, correlation and regression. Marketing research: qualitative and quantitative data collection techniques, interpretation of secondary on-line research.
Trimestres : Automne 2014, Hiver 2015
Charg茅s de cours : Letovsky, Steven (Fall) Letovsky, Steven (Winter)
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CMR2 556 Buyer Behaviour (3 unit茅s)
Vue d'ensemble
Marketing : This course focuses on the behaviour of the consumer in the marketplace and the research approaches used to gain an understanding of that behaviour. Once sensitized to issues of human behaviour in this context, students develop a deeper understanding of the basic processes specific to consumer behaviour.
Trimestres : Hiver 2015
Charg茅s de cours : Cipriano, Mary Ann Lisa (Winter)
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CMR2 564 Marketing Communications: A Strategic Approach (3 unit茅s)
Vue d'ensemble
Marketing : Strategic approach to the integrated marketing communications mix: advertising, promotion, creative, direct marketing, public relations, and sponsorships. Use and effects of social media. Communication theory and ethical issues.
Trimestres : Hiver 2015
Charg茅s de cours : Letovsky, Steven (Winter)
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CMR2 566 Global Marketing Management (3 unit茅s)
Vue d'ensemble
Marketing : Marketing management considerations of a company seeking to extend beyond the confines of its domestic market. A review of product, pricing, channels of distribution and communications policies to develop an optimum strategy (between adapting completely to each local environment and standardizing across them) for arriving at an integrated and profitable operation. Particular attention to international marketing and exporting in the Canadian context.
Trimestres : Hiver 2015, 脡t茅 2015
Charg茅s de cours : Delorme, Bruno (Winter) Desrosiers, Lee (Summer)
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CMS2 521 Applied Management Statistics (3 unit茅s)
Vue d'ensemble
Sciences de la gestion (CCE) : Statistical methods used in a variety of business situations, emphasizing application and providing a working knowledge of the most widely-used techniques. Topics include descriptive statistics; probability distributions; sampling procedures and distributions; inferential statistics including estimation; hypothesis testing and Anova; simple linear, multiple regression and correlation; time series and forecasting.
Trimestres : Automne 2014, Hiver 2015, 脡t茅 2015
Charg茅s de cours : Golovina, Galina; Brown, Grant (Fall) Gravel, Claude (Winter) Gravel, Claude (Summer)
Prerequisite: CMS2 500 or the Exemption by Examination Test
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CORG 551 Behaviour in Organizations (3 unit茅s)
Vue d'ensemble
Comportement organisationnel : The implications for management and the essential concepts of social psychology such as motivation, perception, attitude change and organization. Group and organizational dynamics will be the major emphasis of the course. Classroom discussion and student participation is encouraged.
Trimestres : Automne 2014, Hiver 2015, 脡t茅 2015
Charg茅s de cours : Callender, Shauna; Fraser, Linda (Fall) Callender, Shauna; Fraser, Linda (Winter) Raphael, Adel (Summer)
Cours compl茅mentaire (3 unit茅s)
3 unit茅s parmi les cours suivants :
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CCLW 511 Law 1 (3 unit茅s)
Vue d'ensemble
Droit (CCE) : Sources and administration of law; the Canadian Constitution and the division of powers; the Quebec Civil Code, comprising the law of persons, the law of property, obligations, contracts, sale, lease and hire, mandate, suretyship, hypothecs and prescription.
Trimestres : Automne 2014, Hiver 2015, 脡t茅 2015
Charg茅s de cours : Cox, Robert (Fall) Cox, Robert (Winter) Sepinwall, Bernard (Summer)
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CGM2 510 Project Management: Tools & Techniques (3 unit茅s)
Vue d'ensemble
Gestion : Focus on main concepts and theories of project management from initiation to close-out. Topics include: project life cycle, planning, scheduling, implementing, monitoring, controlling, close-out and ethics. The concepts presented apply to projects of various sizes, types and degrees of complexity.
Trimestres : Automne 2014, Hiver 2015, 脡t茅 2015
Charg茅s de cours : Chasse, Andrew (Fall) Chasse, Andrew (Winter) Gauthier, Sylvain; Champenois, Christian (Summer)
Restrictions: Open to students currently in a program. Not open to Special Students.
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CMIS 541 Information Systems for Managers (3 unit茅s)
Vue d'ensemble
Gestion des syst猫mes d'information : Introduces the importance of Information Systems (IS) in organizations and issues associated with managing these. Provides a strategic view of IS and Information Technology (IT). Students will be presented with managerial, informational and technological issues related to the management of IT, and with a framework to better manage them. Class discussions, case analysis, presentations.
Trimestres : Hiver 2015
Charg茅s de cours : Soliman, Moataz (Winter)
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CMR2 543 Marketing of Services (3 unit茅s)
Vue d'ensemble
Marketing : Concepts of service marketing. Current trends. Strategic marketing plans for services. Customer satisfaction issues in services marketing: timing, communication, quality, loyalty. Service marketing for private and public sectors.
Trimestres : Hiver 2015
Charg茅s de cours : Moscovitz, David Lewis (Winter)
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CMR2 590 Topics in Marketing (3 unit茅s)
Vue d'ensemble
Marketing : Specialized course covering an advanced topic in the marketing area selected from current issues or themes in literature.
Trimestres : Ce cours n鈥檈st pas au programme de l鈥檃nn茅e universitaire 2014-2015.
Charg茅s de cours : Aucun professeur n鈥檈st associ茅 脿 ce cours pour l鈥檃nn茅e universitaire 2014-2015.
Note: Content will vary from year to year.
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CPL2 552 Strategic Management (3 unit茅s)
Vue d'ensemble
Politique : Includes analysis of major forces driving organizations, explores mission development, goal selection, corporate strategy, policy formulation for the benefit of all stakeholders. Discusses situations confronting senior managers in the competitive environment, includes topics such as the identification and evaluation of strategic alternatives, the management of control processes for increased productivity, etc.
Trimestres : Automne 2014, Hiver 2015
Charg茅s de cours : Hollingworth, Mark (Fall) Hollingworth, Mark (Winter)
Prerequisite: Advanced student
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CPL2 553 Small Business Management (3 unit茅s)
Vue d'ensemble
Politique : This course will focus on the concepts and activities of entrepreneurship in the small business environment. Through the analysis of small business situations and the study of related case material, students will learn the fundamental actions required in practice to start and manage a small business. Skill acquisition will be oriented toward learning to prepare a business plan.
Trimestres : Automne 2014
Charg茅s de cours : Whittaker, Gary (Fall)
Ou tout autre cours de niveau 500 ou 600 offert et approuv茅 par l'unit茅 du D茅veloppement de carri猫re et perfectionnement professionnel.
School of Continuing Studies—2014-2015 (derni猫re mise 脿 jour f茅v. 18, 2014) (Limitation de responsabilit茅)