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MRKT 440 Marketing Analytics (3 unit茅s)

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Nota : Ceci est la version 2018鈥�2019 de l'annuaire 茅lectronique. Veuillez mettre 脿 jour l'ann茅e dans la barre d'adresse de votre navigateur pour une version plus r茅cente de cette page, ou .

Offered by: Gestion (Gestion)

Vue d'ensemble

Marketing : Analytic techniques available to marketing managers including practice with actual data sets to use the techniques. Topics covered will include customer and product analytic models, digital marketing, and marketing resource allocation.

Terms: This course is not scheduled for the 2018-2019 academic year.

Instructors: There are no professors associated with this course for the 2018-2019 academic year.

  • Prerequisite: MGCR 352

  • Restriction(s): Open only to U2 and U3 students. Not open to students who have taken MRKT 434 when topic was "Marketing Analytics".

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