Nota : Ceci est la version 2018–2019 de l'annuaire électronique. Veuillez mettre à jour l'année dans la barre d'adresse de votre navigateur pour une version plus récente de cette page, ou .
Program Requirements
Le certificat en marketing appliqué s'adresse aux étudiants souhaitant acquérir les connaissances fondamentales en marketing qui leur permettront de postuler avec confiance dans des organisations commerciales, industrielles ou sans but lucratif. Les étudiants apprendront les concepts et les théories de base du marketing et auront l'occasion d'utiliser leurs connaissances dans des cas pratiques.
Cours obligatoires
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CGMG 318 Selling Models and Business Negotiation (3 unités)
Vue d'ensemble
Gestion générale : Application of selling models to effectively harness digital media to convert online prospects into customers and retain them using Internet resources. Strategies to build long-term partnerships with online and traditional customers and promote new ventures through search engine optimisation (SEO) to achieve business and marketing objectives. Application and practice of the business negotiation process and strategies for traditional and online stakeholders.
Terms: Hiver 2019
Instructors: Sacksner, Jeffrey (Winter)
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CMRK 200 Fundamentals of Marketing (3 unités)
Vue d'ensemble
CMRK : Fundamental theories and principles of strategic marketing. Role of the marketing professional in the corporate environment. Applications of marketing practices to new businesses. Development of a marketing plan.
Terms: Automne 2018, Hiver 2019, Été 2019
Instructors: Dellar, Mary (Fall) Royce, Charles (Winter) Dellar, Mary (Summer)
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CMRK 225 Marketing Statistics and Research (3 unités)
Vue d'ensemble
CMRK : Basic statistics for marketing research. Qualitative and quantitative data collection techniques, traditional and digital. Use of secondary on-line data: determining reliability, interpretation, analysis.
Terms: Automne 2018, Hiver 2019
Instructors: Di Luzio, Linda (Fall) Letovsky, Steven (Winter)
Corequisite: CMRK 200
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CMRK 235 Digital Media Marketing (3 unités)
Vue d'ensemble
CMRK : Electronic marketplaces and their evolving role in Internet business. New channels of marketing, including social media, advertising and communication. Planning, executing, and managing e-commerce. Web analytics, customer analysis, search engine optimization, search engine marketing and issues of permission and privacy.
Terms: Automne 2018
Instructors: Gardner Gregory, Kevin (Fall)
Corequisite: CMRK 200
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CMRK 320 Principles of Consumer Behaviour (3 unités)
Vue d'ensemble
CMRK : Foundational and emerging concepts of consumer behavior. Perception, learning, attitude formation and change, decision-making, social influences, motivations, values, lifestyle, geo-demographics and the dynamics of reference groups in social media. Ethical and responsible use of digital marketing tools.
Terms: Hiver 2019
Instructors: Gardner Gregory, Kevin (Winter)
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CMRK 321 Integrated Marketing Communications (3 unités)
Vue d'ensemble
CMRK : Marketing communications mix: advertising (in both traditional and digital media), publicity, promotion, creative tactics, direct marketing, marketing-oriented public relations, buzz creation, and sponsorships. Communication theory and ethical practice. Use and effects of social media
Terms: Hiver 2019
Instructors: Dellar, Mary (Winter)
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CMRK 322 Basics of Service Marketing (3 unités)
Vue d'ensemble
CMRK : Differences between marketing of products and of services. Marketing mix for service business. Balance of supply and demand. Permissible nature of a service in relation to time. Value and quality of services. Managing service operations. Customer satisfaction.
Terms: Hiver 2019
Instructors: Letovsky, Steven (Winter)
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CMRK 325 Global Marketing (3 unités)
Vue d'ensemble
CMRK : Issues faced by businesses when entering and operating in foreign markets: changes in product, pricing, channels, and communications policies. Export marketing in the Canadian context.
Terms: Hiver 2019, Été 2019
Instructors: Dellar, Mary (Winter) Desrosiers, Lee (Summer)
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CMRK 430 Marketing Applications (3 unités)
Vue d'ensemble
CMRK : Integrative, capstone course: cultivating skills and techniques required for effective marketing planning. Application of theories and skills learned in previous courses. Situational analysis and problem-solving skills. Cases and marketing simulation.
Terms: Été 2019
Instructors: Gardner Gregory, Kevin (Summer)
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CPRL 221 Professional Communication and Networking (3 unités)
Vue d'ensemble
Relations publiques : Fundamental theories and practices of communication and networking (internal and external) in the workplace. Writing, speaking, presentation and team interaction skills.
Terms: Automne 2018, Hiver 2019, Été 2019
Instructors: Walsh, Brendan (Fall) Walsh, Brendan (Winter) Walsh, Brendan (Summer)
School of Continuing Studies—2018-2019 (last updated juin. 28, 2018) (disclaimer)
