Note: This is the 2019–2020 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .
Program Requirements
The Minor Marketing consists of 18 credits of Management courses and is currently offered to non-Management students in the Faculties of Arts, Engineering, Science, and the Schulich School of Music.
This Minor is designed to provide students with an understanding of the fundamental concepts in marketing and a framework for applying marketing in a decision-making context. Students will be introduced to the basic concepts in marketing. The use of marketing theory and concepts for decision making will be covered. Marketing research methods for marketing decisions is introduced. Subsequently, students will be able to specialize by choosing from the list of complementary courses.
Required Courses (9 credits)
-
MGCR 352 Principles of Marketing (3 credits)
Overview
Management Core : Introduction to marketing principles, focusing on problem solving and decision making. Topics include: the marketing concept; marketing strategies; buyer behaviour; Canadian demographics; internal and external constraints; product; promotion; distribution; price. Lectures, text material and case studies.
Terms: Fall 2019, Winter 2020, Summer 2020
Instructors: Etemad, Hamid; Kim, Hee Ryung; Soroka, Robert H S (Fall) Lu, Yi; Yang, Nathan; Sarigollu, Emine; Mackalski, Robert (Winter) Li, Wanyu; Haruvy, Ernan (Summer)
Continuing Studies: requirement for the Institute of Internal Auditors, and the Canadian Institute of Management
-
MRKT 354 Marketing Strategy (3 credits)
Overview
Marketing : Designing marketing strategies that satisfy customer needs while accounting for competitive dynamics. The course combines readings with competitive simulation and in-class exercises to demonstrate the results of different marketing strategies.
Terms: Fall 2019, Winter 2020
Instructors: Dracopoulos, George (Fall) White, Anwar; Haruvy, Ernan (Winter)
Prerequisite: MGCR 352
Restriction(s): For students considering study away or an exchange, this course must be taken at McGill.
-
MRKT 451 Marketing Research (3 credits)
Overview
Marketing : Theoretical techniques and procedures common in marketing research. Topics include: research design, sampling, questionnaire design, coding, tabulating, data analysis (including statistical techniques). Specialized topics may encompass advertising, motivation and product research; forecasting and location theory.
Terms: Fall 2019, Winter 2020
Instructors: Jo, Myung-Soo (Fall) Sarigollu, Emine (Winter)
Complementary Courses (9 credits)
3 credits:
-
MGCR 271 Business Statistics (3 credits) *
Overview
Management Core : Statistical concepts and methodology, their application to managerial decision-making, real-life data, problem-solving and spreadsheet modeling. Topics include: descriptive statistics; normal distributions, sampling distributions and estimation, hypothesis testing for one and two populations, goodness of fit, analysis of variance, simple and multiple regression.
Terms: Fall 2019, Winter 2020, Summer 2020
Instructors: Georghiou, Angelos; Qi, Wei; Nasiry, Javad; Lima, Eduardo (Fall) Lima, Eduardo (Winter) E, Fan (Summer)
Prerequisite: MATH 122 and 123 or equivalent
Restriction: Not open to students who have taken or are taking MATH 204, MATH 324, PSYC 204, ECON 227, ECON 257
You may not be able to receive credit for this course and other statistic courses. Be sure to check the Course Overlap section under Faculty Degree Requirements in the Arts or Science section of the Calendar.
6 credits selected from:
-
MRKT 357 Marketing Planning 1 (3 credits)
Overview
Marketing : Structured approach to developing a marketing plan, proceeding from corporate mission and objectives through to detailed marketing mix programs.
Terms: Winter 2020
Instructors: Gialloreto, Louis (Winter)
Prerequisite(s): MGCR 352
-
MRKT 365 New Products (3 credits)
Overview
Marketing : New products will follow the new product introduction process from idea generation to post introduction. It will use ideas developed in marketing, production and policy. It will use cases and projects and will involve a real life new product project. In the average firm today, 40% of sales come from products not being sold five years ago. The ability of the firm to innovate is at the heart of long term success.
Terms: Winter 2020
Instructors: Gialloreto, Louis (Winter)
Prerequisite: MGCR 352
-
MRKT 438 Brand Management (3 credits)
Overview
Marketing : Looks at the decisions a brand manager in a major consumer goods company takes. It examines, in particular, the breakdown of advertising and sales promotion expenditures. It looks at the short term nature of the decisions taken. It will concentrate on the vast amount of new information available to brand managers today, especially in the form of scanner data.
Terms: Fall 2019, Winter 2020
Instructors: Mackalski, Robert (Fall) Mackalski, Robert; Cyrius, Fabienne (Winter)
Prerequisite: MGCR 352
-
MRKT 452 Consumer Behaviour (3 credits)
Overview
Marketing : A study of basic factors influencing consumer behaviour. Attention is focused on psychological, sociological and economic variables including motivation, learning, attitude, personality, small groups, social class, demographic factors and culture, to analyze their effects on purchasing behaviour.
Terms: Fall 2019, Winter 2020
Instructors: Dellar, Mary; Cyrius, Fabienne (Fall) Dellar, Mary (Winter)
Prerequisite: MGCR 352 or permission of Instructor and approval of the BCom Office
Restrictions: Restricted to U2 and U3 students.
-
MRKT 453 Advertising and Media (3 credits)
Overview
Marketing : Elements of an integrated marketing communications plan that engages consumers across different touch points, and achieves the communication objectives of the brand.
Terms: Fall 2019, Winter 2020
Instructors: Vakratsas, Demetrios (Fall) Vakratsas, Demetrios; Cyrius, Fabienne (Winter)
Prerequisite(s): MGCR 352
Note: Continuing Studies section-check Calendar
-
MRKT 455 Sales Management (3 credits)
Overview
Marketing : Responsibilities of the sales manager as they relate to the sales force. These include the selection of process, training alternatives, compensation and incentive plans, supervision and evaluation and budgeting and forecasting. Case studies and discussions of sales force models are used.
Terms: Fall 2019
Instructors: Delorme, Bruno (Fall)
Prerequisite: MGCR 352
-
MRKT 459 Retail Management (3 credits)
Overview
Marketing : Principles and methods of marketing management as applied to retailing, including strategy and tactics: market structure; consumer behaviour; competition; financial management; human resources planning; promotion; presentation; merchandising; operations; pricing; planning and attaining retail profits. Lectures, text material, outside reading, planned retail visiting, cases.
Terms: Fall 2019, Winter 2020
Instructors: Lamothe, Marie Josee (Fall) Lamothe, Marie Josee (Winter)
Prerequisite: MGCR 352
-
MRKT 483 International Marketing Management (3 credits)
Overview
Marketing : Marketing management considerations of a company seeking to extend beyond its domestic market. Required changes in product, pricing, channel, and communications policies. Attention to international trade and export marketing in the Canadian context.
Terms: Fall 2019
Instructors: Etemad, Hamid (Fall)
or other appropriate 300- or 400-level MRKT courses with the approval of the Program Adviser.
* Students who have taken an equivalent Statistics course in another faculty may not count those credits toward the Minor; an additional 3-credit complementary course must be chosen from the course list above.
Note: Students should select their Statistics course only after consulting the "Course Overlap" section in the Faculty of Arts, the "Course Overlap" section in the Faculty of Science, and the "Course Overlap" section in the Desautels Faculty of Management to avoid overlapping Statistics courses.
