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McGill.ca / Overview / Summer Studies / Areas of Study / Summer 2022 Courses

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CMR2 570 Strategic Marketing Planning (3 credits)

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Note: This is the 2021–2022 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .

Offered by: Career & Professional Develop (School of Continuing Studies)

Overview

Marketing : Planning and decision-making. Strong quantitative component and focus on situational analysis and strategy development. Special attention to the role of marketing strategy in society and on its relevance to the firm, organization, and individual. Case analyses and field work.

Terms: Summer 2022

Instructors: Gardner Gregory, Kevin (Summer)

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