ÃÛÌÒ´«Ã½app

McGill.ca / Overview / All Courses
important

Note: This is the 2023–2024 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .

CMRK 320 Principles of Consumer Behaviour (3 credits)

Minerva Class Scheduling Visit Minerva > Student > Registration > Class Schedule for course dates & times.

Offered by: Global & Strategic Comm. (School of Continuing Studies)

Overview

CMRK : Foundational and emerging concepts of consumer behaviour. Perception, learning, attitude formation and change, decision-making, social influences, motivations, values, lifestyle, geo-demographics and the dynamics of reference groups in social media. Ethical and responsible use of digital marketing tools.

Terms: Winter 2024

Instructors: Gardner Gregory, Kevin (Winter)

Back to top