Note: This is the 2023–2024 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .
Visit Minerva > Student > Registration > Class Schedule for course dates & times.
Overview
Marketing : Designing marketing strategies that satisfy customer needs while accounting for competitive dynamics. The course combines readings with competitive simulation and in-class exercises to demonstrate the results of different marketing strategies.
Terms: Fall 2023, Winter 2024
Instructors: Astvansh, Vivek (Fall) Dracopoulos, George; Sakalauskas, Dennis (Winter)
Prerequisite: MGCR 352
Restrictions: Open to U2 and U3 students.
