Overview
Marketing : Designing marketing strategies that satisfy customer needs while accounting for competitive dynamics. The course combines readings with competitive simulation and in-class exercises to demonstrate the results of different marketing strategies.
Terms: Fall 2024, Winter 2025
Instructors: Blanchette, Simon (Fall) Haruvy, Ernan (Winter)
Prerequisite: MGCR 352
Restrictions: Open to U2 and U3 students.
