"To make even the most basic decisions about your content鈥攍ike deciding where to focus your resources and budget鈥攊t鈥檚 good to know how much content you have, where it lives, what it鈥檚 about, and whether it鈥檚 any good" (Halvorson, Rach, & Cancilla, 2012, p. 47).

The first step of any website project is to figure out whether or not you need a website project. This might sound curious, but sometimes a website is good enough that it's not worth putting more effort into it for very small improvements. This is why a good audit is one of the "most powerful tools when making a business case for any web content project" (Halvorson et al., 2012, p. 47).

Audit types

There are a number of different ways to audit a website. Choose the type of audit that fits your needs. In addition to conducting an audit, website reports like Google Analytics reports, can help inform your decisions.聽

(Halvorson et al., 2012, p. 50)

Can't see this image? Here's a text version.

Once you've completed your audit, you should have a better idea of the improvements you'll need to make and you'll be ready to define your Core content strategy.

References

by Kristina Halvorson, Melissa Rach and Sarah Cancilla