• Document content is tailored to meet the needs of the audience and attains the purpose
• The copy is edited for conciseness
• Body paragraphs have unity/cohesion and are shortened for visual appeal
• Transitions in and between paragraphs adequately link ideas
• Grammar is correct
• Punctuation is used correctly
• The copy has good rhythm and flow; uses a natural and conversational tone
• Sentences show variety in beginning and length
• Names are spelled correctly; phone numbers and URLs are accurate
• Words are used correctly
• Capitalization is consistent and adheres to specific stylebook guidelines
• Document adheres to specific genre formatting guidelines
• Document shows professionalism

Reference

by聽Janet Mizrahi