Note: This is the 2012–2013 edition of the eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or click here to jump to the newest eCalendar.
The Marketing concentration focuses on the development of skills in understanding customers and markets, creating value through products and services, evaluating the effectiveness of marketing programs, and managing customer relationships.
For more information, see Master of Business Administration (M.B.A.); Management (Non-Thesis) — Marketing (57 credits).
Desautels Faculty of Management—2012-2013 (last updated Oct. 1, 2012) (disclaimer)
