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Why is this important?
A lot of effort has already been invested in building and optimizing the digital tools available to all McGillians. Is the content you are thinking about writing already online?
- People read very little on Web pages.
- If you display only what's necessary, your users will have a better understanding of what's really important.
- Use existing resources and tools to save time and money.
Checklist of things to do
- Align with your users' interests
- Kill the welcome mat
- Remove unnecessary information
- Avoid duplicating content
- Build on existing resources and content whenever possible
Supporting resources
- A New Year’s resolution you can stick to? Site content auditing!
- A (Very Simple) Sample Menu
- The Paradox of Choice
- Draft a Blueprint
- by Barry Schwartz
- by Wei Ding, Xia Lin, and Michael Zarro
- User experience toolkit