Integrated Strategy and Planning (ISP) creates strategic communications and marketing plans to engage McGill鈥檚 stakeholders and raise the University鈥檚 overall visibility.
Working with units within and outside Communications and Institutional Relations, we ensure communication reinforces McGill鈥檚 brand positioning and focuses on its priorities. We align communications strategy to support the objectives of Government Relations and Community Relations. ISP also develops and analyzes metrics to make communications more effective.
The unit focuses on key priorities as identified by McGill鈥檚 senior leadership.
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Sue听Murley
Senior Director
susan.murley [at] mcgill.ca
514-398-5633