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Craig Buntin (MBA’13) is a Desautels alumnus, a former figure skating champion, and the CEO of hockey analysis company Sportlogiq. The company’s software uses video and machine learning to track what players are doing on the ice, and help them up their game.

The software is being used by 22 NHL franchises; Mr Buntin’s team has just raised $5 million towards improving the system and expanding into soccer, with five teams in North America and Europe already signed on.

The reasoning is clear: Soccer is the worlds’ most widely-played sport, so the growth possibilities are huge. Also, the way players move in the two sports are similar enough that adding soccer into the mix doesn’t require a huge R&D investment.