McGill management student puts his best foot forward
Patara is a fairtrade, sustainably-produced shoe line made by a small factory in Thailand. It’s also the brainchild of Desautels Faculty of Management student Kilian Rosier, who got the idea while travelling in Asia — and who wanted a pair of shoes he could wear everywhere, from the beach to the café. From there, it was just a small jump to the concept of a fairtrade travel shoe with the green production methods possible.
So, how does a student with no experience get his shoes to market? These days, Kickstarter is the obvious choice. And it’s working: a week into Patara’s campaign, the project is already over halfway funded.
Read full article: , February 13, 2017Â
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